It's a totally different beast than UX writing. Often, people mistakenly believe that if there are words on a website or mobile app screen, that's UX copy. Nothing could be further from the truth. UX writing helps people navigate digital experiences and complete tasks. Marketing copy, no matter the medium, is there to entice users to partake in an action they weren't necessarily banking on engaging in. For example, whipping out your credit card and buying something!